About Us
As Alankar steps into the future, we promise to continue this journey of blending the traditional with the contemporary. Whether it’s the intricate threadwork of a Banarasi saree or the bold patterns of a Bandhani dupatta, Alankar brings a piece of India’s rich cultural mosaic to your wardrobe, wherever you are in the world.
Alankar isn't just about clothing; it's about carrying forward a legacy— thread by thread, stitch by stitch, story by story.
How It All Started
In the heart of Manchester, amid the bustling urban landscape, there exists a portal to a world rich in color, tradition, and heritage—Alankar. Founded in 1977 by the visionary Gokuldas Modha, Alankar began as a humble endeavor to bring the opulence and diversity of Indian ethnic wear to the UK. From its early days in Tanzania to its flourishing presence in England, Alankar has been more than just a brand; it's been a custodian of culture, a storyteller in silk and embroidery, a bridge linking distant homelands to new futures.
At Alankar, every thread spun and every fabric chosen tells a story—of artisans laboring lovingly over their looms, of vibrant festivals that paint the streets in a myriad of colors, of quiet, sacred rituals passed down through generations. We understand that an outfit is more than just attire; it is the armor in which one presents oneself to the world, a declaration of identity, and a badge of heritage.
Under the stewardship of Dilip Modha and his wife Geeta, Alankar has evolved while staying rooted in its original values. We have expanded our collection to cater to all aspects of Indian tradition and modern fashion needs, from the grandeur of wedding lehengas to the elegance of sarees, from festive sherwanis to
daily wear kurtas. Each piece in our collection is handpicked, ensuring it carries the essence of tradition coupled with contemporary charm.
